An open house is the rare moment when interested buyers walk right up
to you. Then most agents hand them a paper sign-in sheet that gets typed up later,
if ever. Capture those visitors properly and one afternoon can out-produce a month
of bought leads - for free.
What to capture at the door
A good open-house sign-in gets you more than a name. It tells you who is worth a
call tonight and who is months out:
Name and best contact - phone or email, their choice
Are they already working with an agent - your single most important filter
Buying timeline - this month, this quarter, or just looking
What they want - beds, area, price range, must-haves
Whether they need to sell first - a hidden second lead
The 90-second QR sign-in
Set up an open-house capture page with the fields above.
Put its QR code on a sign at the door and on a tablet inside.
Visitors scan and sign in on their own phone - no lost sheets, no retyping, and
every entry lands in your pipeline instantly, tagged to that open house.
Same night
Because the lead is captured live, you can follow up that evening
while the visit is fresh - the difference between a buyer who remembers you and
one who does not.
Tag the unrepresented buyers as your hottest prospects and work them first.
Everything above rides on one capture page at a flat $50 first month, then $95/mo -
which turns dead sign-in sheets into real pipeline.