How to Get Medicare Supplement (Medigap) Leads Without Buying Them

A Medigap shopper is not weighing networks or drug formularies - they have Original Medicare and one worry: the 20% that has no cap. They want to know which plan letter closes that gap and what it costs to keep it. A resold Medigap lead hands you a name and a stopwatch, because four other agents got the same one. Capture your own and the first call is about Plan G versus Plan N, not a scramble to dial first.

Capture your own Medigap leads →

Bought Medigap lists vs. leads you capture

	Bought Medigap list	Your own capture page
Sold only to you	No - shared with 3-5 agents	Yes
They actually asked	Often a form-fill months ago	Yes - opted in today
Knows their situation	Name and age only	Plan letter, timing, budget
Cost as you scale	Per name, every month	Flat monthly, unlimited
Yours to remarket	No - you rented it	Yes - your list forever

What to ask on the page so the lead arrives half-qualified

Medigap closes fast when the first call already knows the shape of the deal. Build your capture page around the four things that decide the plan:

When do they turn 65 or leave employer coverage? The open enrollment window is the whole game - it decides guaranteed issue versus underwriting.
Which plan letter are they leaning toward? Plan G and Plan N cover most new enrollees; knowing their lean lets you quote in one call.
Are they comparing a Supplement to Advantage? Many shoppers are torn - naming it early lets you be the honest guide instead of the fifth pitch.
What monthly premium feels right? Medigap premiums rise with age, so budget steers them toward the plan and carrier that ages well.

Where turning-65 attention already lives

You do not need an ad budget to fill this page. Seniors researching Medigap are reachable through channels you can touch for free:

A short "Which Medigap plan letter fits you?" post in local 55+ and retiree Facebook groups.
A one-page comparison handout at senior centers, pharmacies, and SHIP counseling events.
A "turning 65 checklist" link in your email signature and past-client birthday notes.
Answering "Plan G vs Plan N" questions on Nextdoor and linking your page as the next step.

Medigap capture questions, answered

Isn't buying leads faster during AEP?

It feels faster because names land in your inbox. But Medigap is a trust sale to a cautious buyer, and a shared lead means you are competing on speed, not fit. Your own page starts a touch slower and then compounds, because every enrollee you capture stays on your list for the next plan review.

Do I need a separate page for Supplement and Advantage?

One page can ask which they are leaning toward and route the conversation. That single question tells you whether to talk plan letters or networks and drug lists, so you never open a call blind.

What happens to the lead after the sale?

It is yours. When they age into a rate increase, when a carrier changes, or when a relative turns 65, you already own the contact and the context - none of which you get from a name you rented.

That is the whole switch: one capture page tied to a real "which plan fits me" offer, for a flat $50 first month, then $95/mo, instead of paying per name for Medigap shoppers four other agents are already dialing.

Build your Medigap capture page →