How to Get Health Insurance Leads Without Buying Them
Health insurance leads are famously spiky: everyone wants them during open
enrollment, the vendors jack up the price, and then the well goes dry. Capturing your own smooths
that out. You build a page once and it quietly collects individual and family prospects all year,
not just in the fall rush when bought leads cost the most.
The year-round health capture play
Lead with a plan-and-price check. "Find a health plan that fits your budget"
is the question people search in every month, not just November.
Catch qualifying life events. New job, marriage, baby, aging off a parent's
plan - each opens Special Enrollment. A standing page captures those people the day it happens.
Tag and time your follow-up. Note their situation and enrollment window so
you reach out while they can actually act.
Why owning the page wins the off-season. When competitors stop paying for leads
in the spring, your page is still collecting them for the same flat $50 first month, then $95/mo.
You are building a pipeline all year while everyone else waits for the next enrollment window.