In a divorce, the house is often the biggest shared asset and it usually has to be sold. But the people selling it are not shopping for a salesperson - they need a calm, neutral professional who will not take sides and will keep the process clean. You do not get that trust from a purchased list. You earn it by being the referral the pros already make.
The durable way into this niche is relationships with the people divorcing couples already trust: family-law attorneys, mediators, and financial advisors. When you make their job easier, they hand you the home sale. A simple opt-in resource is what turns those introductions into leads you actually keep.
Often the court or the settlement does, and timelines can be firm. Your value is staying neutral and moving the sale forward without adding friction between the two parties.
You represent the sale, not a side. Clear written updates to both parties, and one shared point of contact, keep everyone informed and keep you out of the conflict.
Almost always a referral - attorneys, mediators, advisors. A neutral "selling a home during divorce" guide gives those pros something helpful to pass along, and captures the client's details when they download it.