How to Get ACA and Obamacare Leads Without Buying Them
ACA is a volume game ruled by two things: subsidies and the calendar. Shoppers want
to know if they qualify for help paying, and they can only enroll in certain windows. Bought
marketplace leads ignore both - they are shared, and they hit inboxes whether or not the person
can even enroll. Capture your own and you reach the right people at the right moment.
The ACA capture play
Lead with the subsidy question. A "see if you qualify for a subsidy" check
is the single strongest hook - it is the first thing every marketplace shopper wants to know.
Capture year-round, not just in fall. Life events open Special Enrollment
all year. A standing page catches those people the day they lose coverage or change jobs.
Tag by situation and follow up on the clock. Note their enrollment window
and reach out while it is open, so no qualified prospect ages out unworked.
Why timing beats volume. A bought ACA list is a pile of names, many of whom
cannot act. A person who opted in to check their subsidy is telling you they are ready now. One
capture page catches them for a flat $50 first month, then $95/mo - no per-lead charge for names
that cannot enroll.